11/4/2023 0 Comments Policy genius auto![]() In a recent post, we talked about Policygenius’ different (and superior) customer acquisition approach appearing organically on Google where there’s intent. "I have a garden in my backyard that's completely organic, If their previous homepage isn’t a good enough indicator, check their YouTube page to see how many times they talk about life insurance, and consider this – there are 3,855 search terms that include the word ‘life’ in which Policygenius appears in the top 10 Google organic search results, compared to 1,165 that include the words ‘auto’ or ‘car’. It went from “the easy way to compare and buy life insurance”…to “the easy way to compare and buy insurance” (note the missing “life”).įounded in 2014, Policygenius (~$51m in funding) began its journey by focusing on selling life insurance. Policygenius has made a minor, yet significant change to its homepage.
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